For the first time, Jeff Puckett shares the stories, inspiration, and experiences that have shaped his life as a photographer, printmaker, and aviator. In this candid conversation, Jeff talks about his approach to seeing, the unexpected moments that inspire his photographs, and the craft behind transforming those photographs into hand-pulled fine art prints.

In an interview with Phase One, fine art photographer Jeff Puckett shares how he discovered photogravure, why he photographs in black and white, and how Leica and Phase One cameras help create his handcrafted museum-quality prints. Visit phaseone.com to read the full interview.

It's tempting to think the answer lies squarely in the things we can measure. The artist's reputation. The size of the edition. The printing process and the materials. The rarity of the work. Those things certainly influence the marketplace, and for good reason. The art market places value on artists who have demonstrated originality, consistency, craftsmanship, and the ability to create work that collectors continue to seek over time. Gallery representation, museum exhibitions, awards, critical recognition, and a strong collector base all contribute to an artist's market value.

But I've never believed the market tells the whole story.